Custom Content Production
Studio Z has extensive knowledge of making custom visual content for LED or projectors with custom dimensions.
Introduction:
Welcome to the era of breaking out stereotypes and come out of norm, create exception experiences, that can only be relived in memory, as best experience ever.
In modern age, any and all music festivals, clubs, pubs and larger social gathering involves larger displays. They start from the big LED display in a Kiss concert, or twenty huge LED blocks behind Tylor Swift, or they can be mesmerizing projection mapping in a museum. It can also be less creative such as a digital signage in a shopping mall. All of the mentioned scenarios have one thing in common, everywhere there are “custom visual medium” which does not/can not play traditional 4:3 or 16:9 contents we generally use every day.
To make highest use of the custom unusual shape made by the display medium, lets say the LED, “custom animated contents” are made.
What is Custom Animation for Shows?
Custom contents are usually consist of unconventional pixel ratio and often with unconventional frame rates, and very often specific video codecs for a specific software. List of commonly used resolution, frame rates and codecs are as such, but not limited to:
- Conventional Aspect Ratio- 1:1, 4:3, 16:9, 21:9
- Conventional frame rate- 24, 25, 30, 50, 60 fps
- Conventional Codec: h264, MOV, AVI
To understand the case, lets take a stage from this event. Here we can see 7 slices of LED makes the total layout. <stage photo, 3d render>
So if we played regular content on this LED installation, it would be disaster. <disaster pic>
That is why the visual plot was made up to this guide, commonly known as “Mask” or “Show Grid”.
Following this, custom contents were made <custom content snap>
And that resulted show as this <photo, video>
What are the applications of custom contents?
Custom contents are needed in all the cases where LED, TV, Projector or any other display creates an unconventional shape, and the designer wants to play out of the box and bend the reality, the core definition of insanity 😉
From live concert, EDM festivals, rock concerts to theaters, on different spectrums; from the billboard outside to custom LED strips making your signage, everywhere is a scope for custom contents.
What are the software used to play the show/installation?
The commonly used software which are used to play and design custom contents, are:
- Resolume Arena & Avenue
- WATCHOUT
- Disguise
- Madmapper
- vMix
- Arkaos GrandVJ
- Module8
- TouchDesigner
What are the software used to make custom animated contents?
There are unlimited number of software and tools available to make custom contents. Working in the industry of experiential design, Studio Z’s designers use following tools and ever expanding:
- Adobe Suite
- Unreal Engine
- Unity 3D
- Blender/Maya/C4D
What are the benefit of custom contents?
When contents are made keeping measurements right, the visual comfort and satisfaction reaches to peak. Having bad content on a creative shape is a buzzkill.
If you book Studio Z to make your custom content, how do you coordinate?
Studio Z can make any content as per show or installation or design guide and share contents using the secret weapon called “the internet”.
How much making custom contents cost?
Cost of custom contents varies of many key factors, such as deadline, resolution, duration, etc. It is always better to <CONTACT US> to understand more.
